Happy 1st Birthday Joico Blonde Life!

The Joico Blonde Life hair range has turned one; a luminous line of care and lightening products created specifically for hair that’s been bleached, double-processed, or lifted to new heights. A few months ago I tried out the shampoo and conditioner for the first time in this blog post and it was safe to say I was extremely impressed and I even gave a set away to one of my beautiful followers. I am forever changing up my haircare as I feel like my hair gets used to certain products very quickly but by changing it up all the time, I always get more out of what I’m using. Anyways, to celebrate Joico Blonde Life’s first birthday I have had a few additional products to try and review for you so keep on reading if you’re a blonde looking for a new range of products to try out.

Joico Blonde Life

Joico Blonde Life Brightening Shampoo:

Yes, that is a mini cake mix beside the product – how cute?! I forgot how divine this shampoo smelt when I used it before, it honestly smells high end if that makes sense. In addition, and I think I mentioned this before, you only need the tiniest amount of the Joico Blonde Life shampoo for it to really lather into your hair. Whilst it’s a little more expensive than your average shop bought shampoo, this lasts me longer than most bottles of shampoo so you get a lot for your money. I wash my hair three times a week with this shampoo and feel like I don’t have to reach for dry shampoo on the days in between as this makes my hair so soft and shiny. Blondes, you’ll love this!

Joico Blonde Life shampoo review

Joico Blonde Life Brightening Conditioner:

Being blonde really is a full-time job and finding conditioners that tick all the boxes for me is nothing short of a nightmare as my hair is very picky about what it likes and dislikes. My favourite thing about the Joico Blonde Life Brightening Conditioner is that it isn’t heavy on the hair at all which in turn helps it have more bounce after washing. The three core qualities of this particular product is that it should illuminate, hydrate whilst making soft and it definitely does all of the above. I often use this as a mini mask on my hair by leaving it to soak for 15-20 minutes and the result is honest fabulous. This and the shampoo together really are a dream team.

Joico Blonde Life conditioner review

Joico Blonde Life Brightening Masque:

I adore hair masques to help hydrate my hair that always looks a little too dry and lacklustre. This masque is the product I found lifted any brassy tones out of my hair from first use so if you struggle with unwanted yellow in your hair, this is the product for you. I really work this into the scalp too as if you get oily roots quickly, this miracle masque also works with the other products to prolong days between washes which is amazing especially coming into the summer. I tried to use this a load of different ways and found it worked well both inbetween shampoo and conditioner for intense hydration or before washing your hair if you wet your locks, put this on and leave for an hour – the shine is unreal!

Joico Blonde Life masque review

Joico Blonde Life Brightening Veil:

Last but certainly not least in the Joico Blonde Life range; the Brightening Veil. I had actually been looking for a new heat defence spray and was delighted when I found out this was one of its many uses. Not only a great defence product, it’s also great at removing dullness and you can spray this in liberally to your hair without it changing the weight or texture of your hair. You get quite a lot of product for your money too!

Joico Blonde Life brightening veil review

Joico Blonde Life Review


I’m sure you’ll all join me in saying a massive happy birthday to the Joico Blonde Life range. I’m delighted to have the products back in my life and my hair honestly loves the range so much. If you’re a Blonde that is either looking for the next range to try out or finding your blonde is looking a little dull as we’re heading into the summer months, I’d recommend giving these a try for sure! You can grab the range from the Joico website, Feelunique, Look Fantastic, Beauty Bay and other outlets.

Have you tried out this range before? Let me know.

Amy x


*these products were sent to me in exchange for a review, all opinions are always my own, see my full disclaimer here.

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