Todays post is a little different, but I wanted to start sharing more tips and tricks for fellow bloggers, influencers or social media junkies and thought I’d start with ‘How to run a successful online competition’. Running competitions is not only a great way for us to share the products we are loving with our readers, but it’s also a great social media campaign strategy to reach new audiences and build brand awareness. If you looking for help on how to run a successful online competition then just keep on reading!
I’m going to separate different strategies you may like to take depending on which platform you’re hosting your giveaway on. Hopefully this will make it easier to understand how to maximise the opportunity a competition can provide, and how to ensure it runs as smooth as possible.
Hosting a competition on social media:
You can choose whether you host your competition on just one platform or across all of which you have a presence. I personally like to run competitions across Facebook and Twitter, or also across Instagram depending on what I’m giving away (as my Instagram theme has to be extremely curated).
Don’t let 140 characters scare you from being able to run a competition. I’d recommend you ask people to FOLLOW & RT your competition tweet to enter. This makes it easy to pick a winner as they are all in one place, plus the more RT’s you get, the more people the competition will reach. Always let people know when it ends, I often simply write ‘Ends XX/XX’ just so people know when a winner has been picked. If you’re just hosting via Twitter, you can then tweet or DM the winner. My competition tweets get an average of 500 RT’s, and increases followers respectively.
Facebook is not always an influencers biggest platform, but it’s always important to have a business page as it’s a brilliant platform to target people specifically and it’s often where people discover new bloggers, despite not engaging as they would on Twitter.
For Facebook, I do the same as Twitter in the sense I make the entry requirements to LIKE my Blonde Amy Facebook Page, and COMMENT an answer to a question. I ask people to COMMENT on the post as that increases post engagements, and Facebook will reward you by helping you reach more people organically as they see your content is getting more comments than other posts therefore it must be of interest. I have also asked entrants to SUBSCRIBE to my YouTube channel as part of entry, but it depends what you want the focus to be. If you want to reach more people, you could always add a small boost to the post to help widen the reach. I’d say £10 – £20 is a good place to start, if you really want it to gain momentum.
Tip: You are not allowed to ask entrants to SHARE the post on Facebook to enter, this goes against Facebook competition rules and your page may go unpublished (so pretty much deleted if you do) so I always remind people to SHARE, but they don’t have to, to win.
Facebook works in a similar style to Facebook, as they are owned by the same people. I will ask entrants to FOLLOW my Instagram Page, LIKE the picture and COMMENT something specific below. Alternatively, you can ask them to REGRAM your photo with a particular hashtag, e.g ‘#BlondeAmyGiveaway’ to enter. That’s allowed on Instagram!
Hosting a competition on a blog:
If you would rather just host a competition on a blog, or you would like to gain more from the competition than a few followers, then hosting it this way might be for you. When I run a blog competition, I use Rafflecopter, a free giveaway platform. The benefits of this is that you can select multiple entry requirements with the ability to have some mandatory to enter, and a way for people to show they completed the task. It is also good if you have a mailing list, then you can use this for data capture, which is where you ask for an email address and in turn they agree to be part of the list in exchange for entry. I only ever ask for an email address to contact the winner, but never anything else, but everyone is different.
Rafflecopter will provide code for your giveaway so you can embed it into any website or domain you own, and it makes it super easy to share. If I have a larger giveaway, or working with a brand, we’ll often opt for this method of running a competition as you can get all of the results in a nice spreadsheet. Plus, once the end date has come around, Rafflecopter has a ‘random winner’ picking tool so it can help choose someone to win at random. So easy!
Tip: I’ll often incorporate a giveaway with a review post so entrants can find out more about the products, plus I can share this link on social media easily, see this post as an example.
Hosting a competition on YouTube:
I have yet to host a competition myself on YouTube but needless to say it’s just as easy as hosting across social media. When you decide you want to giveaway a specific product, I’d incorporate it into a video about the product and talking making people feel as though they need it, and will want to enter!
I would let people know everything they need to enter within the first few minutes of the video (people rarely watch an entire video) so you want to make it simple and easy, and consider writing requirements also in the information box below your video with full T&C’s. I’m going to host a giveaway when I reach 1,000 followers on YouTube, and the easiest way for me to get people involved is to ask them to SUBSCRIBE to my channel (but not by singing the Laura Lee song) and COMMENT below with something. From there you can contact the winner by finding their YouTube channel. So many people host competitions on YouTube and they work really well.
I know that’s a long one, but that’s all you need to know on how to run a successful online competition. I love regularly hosting competitions to thank everyone for their fabulous support but you can see that there is so much to benefit from hosting one. Doing them regularly can be a great, I aim to do a giveaway a month but it does totally depend on the prizes I want to give out, as it can add up! Find what works for you, but I’d definitely recommend you try it out.
Which tips and tricks would you recommend on how to run a successful online competition? Leave them in the comments to help everyone out!